Thanks to your votes, the Amplification Project has been chosen as a semi-finalist to compete in the prestigious Sustainable Brands Innovation Open (SBIO) in San Diego June 2-5. Check out this advance press on Amp that ran in Triple Pundit last week: http://www.triplepundit.com/2013/05/sbio-2013-semi-finalist-amplification-project We are excited for Amp’s inaugural California tour! Thank you again for…
Students Behind #YoSoy132 Build a Movement
#YoSoy132 began as the result of a demonstration on May 11, in which student activists protested a visit to Ibero American University by Enrique Peña Nieto, who has since been elected President of Mexico. Following the demonstration, the #YoSoy132 movement was born, and within a week it had gained massive traction on social media and…
Texas Tribune Equips Digital Advocates with Data Apps
The NPR program “On The Media” recently focused an episode on data. Listen to the entire episode: They featured the public data available on the Texas Tribune website. The segment discussed how the Texas Tribune makes public information more accessible and also more digestible to citizens through a webpage devoted to data. Here are some smart…
#DontDoubleMyRate Influences Congress to not Double Student Loan Rates
Take your campaign goals and define objectives that can be achieved on the web. That is the recipe to becoming a digital advocate. Rebuild the Dream utilized valuable data and combined it with on-the-ground digital advocacy to influence policy reform. Digital Advocacy is On-The-Ground Advocacy Think about it, digital advocacy is on-the-ground advocacy…only, it’s organized and expressed…
The Amplification Project Highlights the #KeepItReal Challenge as a Model for Digital Advocacy
A collaborative effort of feminist organizations, including Miss Representation and SPARK a Movement, launched its 3-day Keep it Real challenge yesterday. The online campaign is aimed at pressuring women’s magazines to publish one unphotoshopped picture of a model each issue. The most exciting part of this campaign, from the digital advocate’s perspective, is the downloadable…
The Amplification Project Highlights the Importance of a Great Idea in Digital Advocacy
For all digital advocates seeking some inspiration, I highly recommend watching a panel from the 2012 MIT-Knight Civic Media Conference titled “Civic Action On and Offline: IRL+RT FTW!”. The discussion explored how activist movements gain traction, and how tactics to build a movement differ online and offline. Panelists discussed the efficacy of various civic activism…
The Amplification Project Highlights Popvox as a Tool to Increase Citizen Engagement and Bolster Digital Advocacy
A key component of successful digital advocacy is providing opportunities to citizens to become engaged with campaigns on issues about which they care deeply. In the Amplification Project Facebook Group last week, one of our supporters expressed that she is interested in education policy, and she wants information on when education bills are being voted…
The Amplification Project answers a critical question for digital advocates: How can you know if you are reaching your goals and making progress?
One of our supporters recently asked a question about measuring the success of digital advocacy efforts. She posted the question to our Facebook group: “How can we measure the impact of Twitter, etc in advocacy—are there some metrics, etc that we can use to evaluate the effectiveness of a campaign and getting a message out?”…
The Amplification Project highlights the need for data in digital advocacy on complex issues
Data is often misrepresented, inaccessible or simply absent from digital advocacy efforts on complex policy issues. Using data and research, and packaging it in an engaging formats, can inform the policy debate and enhance your digital advocacy impact. This is not merely an intellectual exercise; rather, policy issues affect citizens every day in ways they…
2012: The year of Digital Advocacy vs Super PACs? The Amplification Project is ready to equip advocacy groups for the challenge.
Maegan Carberry, curator at Upworthy, tweeted a prediction that “2012 will go down in the books as Digital Influence vs. Super PACs.” I agree. 2012 will be the most expensive election year in our country’s history; however, it has been proven that you do not need Super PAC money to have an influence. I see…
