Tips For Video Shooting

Almost anybody can add video to their social media efforts. Video attracts people in a way that text cannot. Faces and voice add context and nuance that people find irresistible. B2B Demand Generationʼs Benchmark Survey published in January showed that 90% of visitors clicked on the video link. It found only the “about” or “contact”…

Sustainable Brands + Triple Pundit Recognize Amp’s Power

Thanks to your votes, the Amplification Project has been chosen as a semi-finalist to compete in the prestigious Sustainable Brands Innovation Open (SBIO) in San Diego June 2-5. Check out this advance press on Amp that ran in Triple Pundit last week: http://www.triplepundit.com/2013/05/sbio-2013-semi-finalist-amplification-project We are excited for Amp’s inaugural California tour! Thank you again for…

Students Behind #YoSoy132 Build a Movement

YoSoy132

#YoSoy132 began as the result of a demonstration on May 11, in which student activists protested a visit to Ibero American University by Enrique Peña Nieto, who has since been elected President of Mexico. Following the demonstration, the #YoSoy132 movement was born, and within a week it had gained massive traction on social media and…

Texas Tribune Equips Digital Advocates with Data Apps

Texas Tribune Data

The NPR program “On The Media” recently focused an episode on data. Listen to the entire episode: They featured the public data available on the Texas Tribune website. The segment discussed how the Texas Tribune makes public information more accessible and also more digestible to citizens through a webpage devoted to data.   Here are some smart…

#DontDoubleMyRate Influences Congress to not Double Student Loan Rates

Don't double my rates

Take your campaign goals and define objectives that can be achieved on the web. That is the recipe to becoming a digital advocate. Rebuild the Dream utilized valuable data and combined it with on-the-ground digital advocacy to influence policy reform. Digital Advocacy is On-The-Ground Advocacy Think about it, digital advocacy is on-the-ground advocacy…only, it’s organized and expressed…

The Amplification Project Highlights the #KeepItReal Challenge as a Model for Digital Advocacy

The Keep It Real Challenge toolkit provides graphics for use in blogs and Facebook posts to raise awareness.

A collaborative effort of feminist organizations, including Miss Representation and SPARK a Movement, launched its 3-day Keep it Real challenge yesterday. The online campaign is aimed at pressuring women’s magazines to publish one unphotoshopped picture of a model each issue. The most exciting part of this campaign, from the digital advocate’s perspective, is the downloadable…

The Amplification Project Highlights the Importance of a Great Idea in Digital Advocacy

stop_sopa

For all digital advocates seeking some inspiration, I highly recommend watching a panel from the 2012 MIT-Knight Civic Media Conference titled “Civic Action On and Offline: IRL+RT FTW!”. The discussion explored how activist movements gain traction, and how tactics to build a movement differ online and offline. Panelists discussed the efficacy of various civic activism…

The Amplification Project Highlights Popvox as a Tool to Increase Citizen Engagement and Bolster Digital Advocacy

Print

A key component of successful digital advocacy is providing opportunities to citizens to become engaged with campaigns on issues about which they care deeply.  In the Amplification Project Facebook Group last week, one of our supporters expressed that she is interested in education policy, and she wants information on when education bills are being voted…

The Amplification Project answers a critical question for digital advocates: How can you know if you are reaching your goals and making progress?

Daily Twitter usage is growing rapidly

One of our supporters recently asked a question about measuring the success of digital advocacy efforts. She posted the question to our Facebook group: “How can we measure the impact of Twitter, etc in advocacy—are there some metrics, etc that we can use to evaluate the effectiveness of a campaign and getting a message out?”…

The Amplification Project highlights the need for data in digital advocacy on complex issues

Data on issues such as foreclosure should be presented in user-friendly ways.

Data is often misrepresented, inaccessible or simply absent from digital advocacy efforts on complex policy issues. Using data and research, and packaging it in an engaging formats, can inform the policy debate and enhance your digital advocacy impact. This is not merely an intellectual exercise; rather, policy issues affect citizens every day in ways they…