Category Archives: Digital Advocacy

Texas Tribune Equips Digital Advocates with Data Apps

Texas Tribune Data

The NPR program “On The Media” recently focused an episode on data. Listen to the entire episode: They featured the public data available on the Texas Tribune website. The segment discussed how the Texas Tribune makes public information more accessible and also more digestible to citizens through a webpage devoted to data.   Here are some smart…

#DontDoubleMyRate Influences Congress to not Double Student Loan Rates

Don't double my rates

Take your campaign goals and define objectives that can be achieved on the web. That is the recipe to becoming a digital advocate. Rebuild the Dream utilized valuable data and combined it with on-the-ground digital advocacy to influence policy reform. Digital Advocacy is On-The-Ground Advocacy Think about it, digital advocacy is on-the-ground advocacy…only, it’s organized and expressed…

The Amplification Project Highlights the #KeepItReal Challenge as a Model for Digital Advocacy

The Keep It Real Challenge toolkit provides graphics for use in blogs and Facebook posts to raise awareness.

A collaborative effort of feminist organizations, including Miss Representation and SPARK a Movement, launched its 3-day Keep it Real challenge yesterday. The online campaign is aimed at pressuring women’s magazines to publish one unphotoshopped picture of a model each issue. The most exciting part of this campaign, from the digital advocate’s perspective, is the downloadable…

The Amplification Project Highlights the Importance of a Great Idea in Digital Advocacy

stop_sopa

For all digital advocates seeking some inspiration, I highly recommend watching a panel from the 2012 MIT-Knight Civic Media Conference titled “Civic Action On and Offline: IRL+RT FTW!”. The discussion explored how activist movements gain traction, and how tactics to build a movement differ online and offline. Panelists discussed the efficacy of various civic activism…

The Amplification Project Highlights Popvox as a Tool to Increase Citizen Engagement and Bolster Digital Advocacy

Print

A key component of successful digital advocacy is providing opportunities to citizens to become engaged with campaigns on issues about which they care deeply.  In the Amplification Project Facebook Group last week, one of our supporters expressed that she is interested in education policy, and she wants information on when education bills are being voted…

The Amplification Project answers a critical question for digital advocates: How can you know if you are reaching your goals and making progress?

Daily Twitter usage is growing rapidly

One of our supporters recently asked a question about measuring the success of digital advocacy efforts. She posted the question to our Facebook group: “How can we measure the impact of Twitter, etc in advocacy—are there some metrics, etc that we can use to evaluate the effectiveness of a campaign and getting a message out?”…

The Amplification Project highlights the need for data in digital advocacy on complex issues

Data on issues such as foreclosure should be presented in user-friendly ways.

Data is often misrepresented, inaccessible or simply absent from digital advocacy efforts on complex policy issues. Using data and research, and packaging it in an engaging formats, can inform the policy debate and enhance your digital advocacy impact. This is not merely an intellectual exercise; rather, policy issues affect citizens every day in ways they…

2012: The year of Digital Advocacy vs Super PACs? The Amplification Project is ready to equip advocacy groups for the challenge.

The Occupy movement influenced signs around the world, such as this one at the London Stock Exchange.

Maegan Carberry, curator at Upworthy, tweeted a prediction that “2012 will go down in the books as Digital Influence vs. Super PACs.” I agree. 2012 will be the most expensive election year in our country’s history; however, it has been proven that you do not need Super PAC money to have an influence. I see…

The Amplification Project Crowdsources Expertise Using Facebook Groups

Nonprofit organizations are increasingly learning the hard lesson that information, expertise and talent cost large sums of money. Companies spend billions of dollars every year on hiring consultants, but you, as a nonprofit, most likely do not have that luxury. Through the strategic use of Facebook groups, however, you can create a virtual meeting place…

The Amplification Project Shows Advocates How to Amplify Scholarly Research Through Digital Advocacy

Michelle Alexander’s recent book, The New Jim Crow, has become a clarion call for advocates pushing for reform of the American criminal justice system. There is still much progress to be made, however, in awareness on the issue of mass incarceration. Digital advocacy can help to make Alexander’s work more accessible and widely understood beyond…