Category Archives: Facebook

The Amplification Project Highlights the #KeepItReal Challenge as a Model for Digital Advocacy

The Keep It Real Challenge toolkit provides graphics for use in blogs and Facebook posts to raise awareness.

A collaborative effort of feminist organizations, including Miss Representation and SPARK a Movement, launched its 3-day Keep it Real challenge yesterday. The online campaign is aimed at pressuring women’s magazines to publish one unphotoshopped picture of a model each issue. The most exciting part of this campaign, from the digital advocate’s perspective, is the downloadable…

The Amplification Project Highlights the Importance of a Great Idea in Digital Advocacy

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For all digital advocates seeking some inspiration, I highly recommend watching a panel from the 2012 MIT-Knight Civic Media Conference titled “Civic Action On and Offline: IRL+RT FTW!”. The discussion explored how activist movements gain traction, and how tactics to build a movement differ online and offline. Panelists discussed the efficacy of various civic activism…

The Amplification Project answers a critical question for digital advocates: How can you know if you are reaching your goals and making progress?

Daily Twitter usage is growing rapidly

One of our supporters recently asked a question about measuring the success of digital advocacy efforts. She posted the question to our Facebook group: “How can we measure the impact of Twitter, etc in advocacy—are there some metrics, etc that we can use to evaluate the effectiveness of a campaign and getting a message out?”…

2012: The year of Digital Advocacy vs Super PACs? The Amplification Project is ready to equip advocacy groups for the challenge.

The Occupy movement influenced signs around the world, such as this one at the London Stock Exchange.

Maegan Carberry, curator at Upworthy, tweeted a prediction that “2012 will go down in the books as Digital Influence vs. Super PACs.” I agree. 2012 will be the most expensive election year in our country’s history; however, it has been proven that you do not need Super PAC money to have an influence. I see…

The Amplification Project Crowdsources Expertise Using Facebook Groups

Nonprofit organizations are increasingly learning the hard lesson that information, expertise and talent cost large sums of money. Companies spend billions of dollars every year on hiring consultants, but you, as a nonprofit, most likely do not have that luxury. Through the strategic use of Facebook groups, however, you can create a virtual meeting place…