2012: The year of Digital Advocacy vs Super PACs? The Amplification Project is ready to equip advocacy groups for the challenge.

The Occupy movement influenced signs around the world, such as this one at the London Stock Exchange.

Maegan Carberry, curator at Upworthy, tweeted a prediction that “2012 will go down in the books as Digital Influence vs. Super PACs.” I agree. 2012 will be the most expensive election year in our country’s history; however, it has been proven that you do not need Super PAC money to have an influence. I see…

The Amplification Project Crowdsources Expertise Using Facebook Groups

Nonprofit organizations are increasingly learning the hard lesson that information, expertise and talent cost large sums of money. Companies spend billions of dollars every year on hiring consultants, but you, as a nonprofit, most likely do not have that luxury. Through the strategic use of Facebook groups, however, you can create a virtual meeting place…

The Amplification Project Shows Advocates How to Amplify Scholarly Research Through Digital Advocacy

Michelle Alexander’s recent book, The New Jim Crow, has become a clarion call for advocates pushing for reform of the American criminal justice system. There is still much progress to be made, however, in awareness on the issue of mass incarceration. Digital advocacy can help to make Alexander’s work more accessible and widely understood beyond…

How the Amplification Project is Using Twitter to Engage in Digital Advocacy

Daily Twitter usage is growing rapidly

Fifteen percent of all adults are now on Twitter, according to a new report by the Pew Research Center, so it is important for digital advocates to use this platform to amplify their messages in order to reach new audiences.  Here are some suggestions drawn from my experience of learning how to use Twitter more…

Tom Morello shows how we can all use media in digital advocacy: The Amplification Project is here to help

A national activist organization recently hired a friend of mine to film acts of civil disobedience its members plan to engage in over the course of an upcoming campaign. The story reminded me, yet again, of how drastically political advocacy has changed through the use of digital media. Not only are organizations spreading their message…

Paid Family Leave in NJ

Work/Life balance is a term we all have heard, and many working Americans would say it is a priority. At times, workers need some help to balance the two. What happens if your parent becomes ill? Can you take time off from work to care for your father or mother? If you are pregnant, what…

Kids Count Report Highlights Poverty in NJ

Discussing the 2012 New Jersey Kids Count Report, Cecilia Zalkind, executive director of Advocates for Children of New Jersey highlighted the grim reality behind the reports’ numbers. “We must remember that behind every number are real children, real families and real lives that hang in the balance,” Zalkind said. “If our state is in the…