Tips For Video Shooting

Almost anybody can add video to their social media efforts.

Video attracts people in a way that text cannot. Faces and voice add context and nuance that people find irresistible. B2B Demand Generationʼs Benchmark Survey published in January showed that 90% of visitors clicked on the video link. It found only the “about” or “contact” link got more action.

Delivering watchable, good quality video requires little more than a digital camera (or a smart phone) and a willingness to dive into the mix.

Here are five tips for getting great video without hiring a crew for the day.

1. Get a tripod

Apart from a camera, a tripod may be the single most important piece of equipment you can own. It can be small or large. It just needs to hold the image steady. Even if youʼre shooting with your iPhone, a small tripod on table top will keep the image from jumping around. In an emergency, standing the phone on its edge will do the trick.  Just make sure the table or stack of books upon which the phone rests is not in the lower third of your shot.

 

2. Turn on the lights

When shooting indoors, make sure the venue is well lit. If itʼs too dark, turn on some lamps; flip some switches. Now is not the time to be saving energy. If you are outside, shoot with the sun to your back to avoid over exposure.

 

3. Get good sound

Youʼve got a well-lit, steady shot. Now, if only you could hear what the speaker is saying! Invest in a good microphone with a wind baffle. Wireless mics are great and allow you to shoot from anywhere while still getting good sound. If you are shooting on the fly or just trying to get a snippet for a quick social media post, get as close as you can to the subject (without making him or her look like Godzilla).

 

4. Focus on the subject.

Resist the urge to pan at all turns. Resist the urge to zoom. A steady image can quickly be ruined by panning and zooming. If the subject canʼt hold the audience, no amount of trickeration with the camera will fix that.

 

5. Be brief.

Really. Sixty seconds is a long time. Learn from TV ads, which are generally 30 seconds or shorter.  If you go longer, you should have something important to share and substantial information to convey.

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